Driven by Expertise and Experience
Highlander CONGO is a family-owned business founded by the Issawi family in 2002.
Originally from Lebanon, the family moved to the Democratic Republic of the Congo (DRC) in the early 70’s, back when the country was known as Zaire. They have made it their home ever since.
Today, led by the family’s 2nd and 3rd generations, the Highlander team has the local insight, established network as well as on-the-ground expertise to assist suppliers, manufacturers and clients from A to Z, in a challenging and notoriously difficult market as Congo.
A decade after establishing its main building material distribution division, Highlander Trading, the company expanded its footprint in distribution to answer to the market’s increasing demand for quality.
This is how in 2012, it launched ToyLANDER , a new retail business that brings the world’s largest toy brands to the local market, with an emphasis on safety & quality.
Our vision is to transcend the ordinary and set an unparalleled industry standard within the fiercely competitive distribution sector, both domestically and on the global stage. We aspire to redefine excellence through our unwavering commitment to innovation, efficiency, and customer satisfaction. By consistently exceeding expectations and embracing cutting- edge technologies, we aim to not only meet the demands of the modern market but to anticipate and shape its future landscape. Through strategic partnerships, sustainable practices, and a relentless pursuit of excellence, we seek to establish ourselves as the benchmark of success, inspiring others to reach new heights in their own endeavors.
Our vision is to emerge as the preeminent distributor of building products and quality toys, distinguished by our unwavering commitment to excellence in service and our steadfast dedication to delivering innovative solutions. We aspire to lead the industry through our comprehensive selection of top-tier building materials and captivating toys, setting new benchmarks for quality and reliability. By fostering enduring partnerships with both suppliers and customers, we aim to create a symbiotic ecosystem where success is shared and opportunities for growth abound.
Striving to develop into a highly effective and fast-moving organisation, we firmly believe in quality service, reliability, consistency and customer satisfaction.
Not only does Highlander create job opportunities locally, but the company also prioritises equal opportunity employment. Our growing team at Highlander Trading currently includes 75 employees of all genders and religions from the DRC, Senegal, Kenya, Egypt, Lebanon and India, as well as remote staff from all over the world.
Located in Central Africa, the Democratic Republic of the Congo (DRC) is named after the Congo River, the world’s deepest and second largest river by discharge, which flows through the entire country.
Geography:
The DRC is the world’s 11th largest country and the second largest in Africa.
Apart from a 40-km coastline on the Atlantic Ocean, the country is landlocked, bordering 9
African countries:
Home to almost 79 million inhabitants, the DRC has the 17th largest population in the world, and the 4th largest in Africa. It is also the world’s most populated Francophone country, with French as an official language.