HighLander - About Us

ABOUT HIGHLANDER CONGO

Driven by Expertise and Experience

Highlander CONGO is a family-owned business founded by the Issawi family in 2002.

Originally from Lebanon, the family moved to the Democratic Republic of the Congo (DRC) in the early 70’s, back when the country was known as Zaire. They have made it their home ever since.

Today, led by the family’s 2nd and 3rd generations, the Highlander team has the local insight, established network as well as on-the-ground expertise to assist suppliers, manufacturers and clients from A to Z, in a challenging and notoriously difficult market as Congo.

A decade after establishing its main building material distribution division, Highlander Trading, the company expanded its footprint in distribution to answer to the market’s increasing demand for quality.

This is how in 2012, it launched ToyLANDER , a new retail business that brings the world’s largest toy brands to the local market, with an emphasis on safety & quality.

To set an industry standard in the competitive distribution sector in the country and beyond.

To be your leading distributor of building products and quality toys, while continuously providing superior services and creative solutions.



PEOPLE  INTEGRITY  ACCOUNTABILITY  QUALITY  INNOVATION  GROWTH

Striving to develop into a highly effective and fast-moving organisation, we firmly believe in quality service, reliability, consistency and customer satisfaction.

Not only does Highlander create job opportunities locally, but the company also prioritises equal opportunity employment. Our growing team at Highlander Trading currently includes 75 employees of all genders and religions from the DRC, Senegal, Kenya, Egypt, Lebanon and India, as well as remote staff from all over the world.

About the Democratic Republic of the Congo

Located in Central Africa, the Democratic Republic of the Congo (DRC) is named after the Congo River, the world’s deepest and second largest river by discharge, which flows through the entire country.

Geography:

The DRC is the world’s 11th largest country and the second largest in Africa.
Apart from a 40-km coastline on the Atlantic Ocean, the country is landlocked, bordering 9 African countries:

  • The Central African Republic and South Sudan to the north
  • Uganda, Rwanda, Burundi and Tanzania to the east
  • Zambia to the south
  • Angola to the southwest
  • The Republic of the Congo to the west

Demographics:

Home to almost 79 million inhabitants, the DRC has the 17th largest population in the world, and the 4th largest in Africa. It is also the world’s most populated Francophone country, with French as an official language.

What We Distribute